Scholastic
CLIENT: Scholastic
PRODUCT: GG model-to-manufacturing workflow
WHAT WAS THE GOAL? We were tasked with the role of executing CG model-to-manufacturing workflow, which could be used for instructional and demonstration purposes by our client, Scholastic. Since conventional prototyping and photo sessions are completely eliminated using this process, it saves the client a great amount of time, resources, and, naturally, costs. The product we worked on was a simple, illuminated display box (perhaps for jewelry, etc.).
HOW DID BLUEDGE MEDIA APPROACH THIS PROJECT? To start, we were only provided with rough technical drawings, indicating the measurements and various materials. Next, we proceeded to create the forms for each of the components, to specification. We then rendered each of the components with their various material properties, color, and environment settings within a virtual photo studio (lighting, angle, etc) for a final, photorealistic image. To demonstrate to the client what is now possible with these assets, we created a short, motion animation, which explodes the unit into its various components, and demonstrates how it works when it all comes back together (illuminating LEDs and pedestal, when the switch is deployed).
WHAT WAS THE OUTCOME? The client indicated that the manufacturer requires STEP files, but we can export the forms in various other (albeit, limited) formats, as well. With that, the client asked if we can provide a 3D-printed model to serve as a basic prototype. Indeed, was able to accommodate. Voilá! Their product, brought to life!
TAKEAWAYS FROM THE BLUEDGE MEDIA TEAM: It was important to stress to the client that the export files will not be readily usable by the manufacturer, as various technical details of the process are unknown to us (material tolerances, etc.). However, the export files can be used as a great starting point, then modified by the manufacturer to suit. For Scholastic's purposes, this was fine.
While this product is relatively simplistic, it represents how digital imaging may be utilized to realize a product from conception to end result, while having marketing assets, all in one process.The team at Scholastic, to say the least, is thrilled!
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