The Barbarian Group x NYON x AMEX
CLIENT: American Express x New York or Nowhere for The Barbarian Group
PRODUCT: IDLEWILD Collection (Luxury Travel Wear from NYON)
WHAT WAS THE GOAL? We were tasked to complete rush retouching for a time sensitive campaign. Our goal was to retouch 40 images— using supplied Illustrator art to “screen print” logos onto images of casual clothing items. We were driven to complete this job efficiently as the images were scheduled to be sent out to AMEX Instagram followers, so they could vote on the various styles.
HOW DID BLUEDGE MEDIA APPROACH THIS PROJECT? BluEdge Media was alerted of this job by The Barbarian Group. They asked us to produce a variety of images that represented screen printed logos for NYON's new travel wear collection. We followed the placement of the logos using the agency's style guides and after “screen printing” them on various photos of clothing items (t-shirts, sweatshirts, sweatpants), we optically color balanced all logos and backgrounds, to ensure a polished final look.
WHAT WAS THE OUTCOME? In terms of digital distribution, this project launched on Amex's Instagram with great success. After the voting was completed, NYON went live on social media for the launch of the collection and inventory sold out in under 2 days! WIN-WIN for AMEX and NYON.
TAKEAWAYS FROM THE BLUEDGE MEDIA TEAM: Given the amount of work and very short timeline we were given, the BLUEDGE MEDIA TEAM rose to the challenge, and we impressed ourselves by using our retouching expertise to make this project possible. NYON and The Barbarian Group were highly pleased with the results, and we are eager to work with these clients again in the future.
Sources: American Express / Membership Week